It's fascinating to see a Tarantino-style action film set in the least likely location imaginable. You just don't expect to see a couple of Irish hitmen wandering around peaceful Bruges. It makes a fabulous backdrop for their conflicts.
Will In Bruges be good for tourism? Absolutely; we're expecting great things. The movie shows the city off perfectly, and we hope that it will introduce Bruges to a younger audience. The tourist board in Belgium has already produced an In Bruges movie map, so fans of the film can follow the trail. We couldn't have done better if we'd written the script ourselves. Of course, if people go on holiday expecting a town inhabited by contract assassins, racist dwarves and Dutch prostitutes, they're going to be sorely disappointed. It's not a party city, but what it lacks in nightclubs, it makes up for in restaurants and culture.
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